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COURSE CURRICULUM

Module 1: It Started with You

• Your journey: What led you here?

• Your Why – the deeper purpose behind your brand

• Clarifying your core values and mission

• The impact you want to create

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Module 2: Personal Strengths & Authentic Expression

• Discovering your natural strengths and skills

• Aligning personal strengths with brand positioning

• Overcoming imposter syndrome and stepping into confidence

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Module 3: Crafting Your Brand Identity

• Defining your brand pillars (core themes of your brand)

• Personal aesthetic & brand visuals 

• Embodying your brand in daily life and business

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Module 4: Audience & Brand Alignment

• Understanding your ideal audience beyond demographics

• How to connect with them authentically

• Refining your brand messaging for resonance

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Module 5: Messaging & Storytelling

• Your core brand message: what you stand for and how you communicate it

• Structuring your personal brand story

• Writing a brand bio that captures your essence​

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Module 6: Bringing It All Together

• Reviewing your full brand foundation

• Next steps to activate and refine your brand

• How to stay adaptable as you grow